About Jay

Jay's been curing meat for over 30 years, and biltong is where he started — his own recipe brought over from South Africa, refined batch after batch until the balance of vinegar, coriander, and hang time was exactly right.

He moved to the UK and built a life here with his wife and their two young sons — but South Africa never stopped feeling like home. Biltong was always more than a snack for Jay; it's the smell of Crestview Butchers all those years ago, or in the UK the airing cupboard or the taste of a braai with family, and one of the clearest threads back to where he's from.

Brilliant Biltong is Jay's way of bringing that piece of home to his British life — sharing the flavours he grew up with alongside his wife and boys, and now with all of us. Every pack is his story, hand-cured and posted out so a bit of South African passion can land on your doorstep too.

Every order is cut, weighed, and packed by hand. Nothing here is mass-produced: it's small batches, cured properly, and posted out within a couple of days of your order landing.

Jay's meats have picked up multiple Gold Awards at national competition — see the Awards page for the full list.